WELCOME
From 1992 to 2007, the banking industry was like a peacetime army. We had a few skirmishes here and there, but for the most part we enjoyed a time of peace and prosperity. Over the past several years, the stakes have changed; we just experienced an economic blitzkrieg. One thing that every great historical military leader highly valued, especially in a time of war, was accurate intelligence. In the classic military treatise the Art of War, Sun Tzu declared "If you do not know others and do not know yourself, you will be in danger in every single battle." In a peacetime environment, accurate information is valuable; in wartime, intelligence is a necessity.

Banker’s Caddy was launched in direct response to the national banking crisis. The company provides a comprehensive financial intelligence resource which is being used by bank CEOs and CFOs to measure and communicate their quarterly performance to directors, regulators,



investors, and other key stakeholders.  By benchmarking against a custom peer group, the Briden Banking Report and the Overall Performance Ranking Report clarify how much a bank's changing performance can be attributed to market conditions versus bank strategy and execution.

Having served as a bank CEO, Briden understands first-hand the unique challenges leaders face during this tumultuous time.  The traditional way of measuring a bank’s performance - comparing against prior years and standard industry benchmarks - is no longer adequate.  Results and strategic implications are made clear in a quarterly deliverable that includes a financial impact analysis, overall ranking by market, and both a visual and detailed narrative ratio analysis.  The Briden Banking Report is a useful discussion document clearly identifying and communicating the bank's strengths, weaknesses and trends for directors and executive management.